Paid media
A/B Test Plan Builder
Turn a business objective and traffic context into a structured list of website and campaign experiments.
PAID MEDIA / BUSINESS TOOLKIT
Conversion Rate Calculator.
Calculate the percentage of visits that become enquiries, orders or other tracked conversions. Plan the extra conversions needed to reach your target.
01 / YOUR WORKSPACE
Start with the details.
YOUR RESULT
Conversion rate
Enter your figures and calculate to see the result.
Read the result in context. A rate describes the events you count. Multiple events per visit can produce a rate above 100%; it does not mean every visitor became a customer.
02 / FROM CHECK TO ACTION
Understand the result.
Decide what comes next.
Conversion rate is conversions divided by visits, multiplied by 100. Use the same reporting period and attribution rules for both inputs.
- 01
Enter visits and tracked conversions
- 02
Set an optional target rate
- 03
Compare the result with lead quality and revenue
A BUSINESS EXAMPLE
Put the insight to work.
An enquiry form receives 25 submissions from 1,000 visits: the conversion rate is 2.5%. A 3% target needs 30 submissions.
03 / USEFUL ANSWERS
A little context.
A better decision.
Know what the tool measures, what it leaves out and how the result connects to your business.
What does the conversion rate calculator do?
Calculate the percentage of visits that become enquiries, orders or other tracked conversions. Plan the extra conversions needed to reach your target.
How should I use the result?
Conversion rate is conversions divided by visits, multiplied by 100. Use the same reporting period and attribution rules for both inputs.
What are the limits of this tool?
A rate describes the events you count. Multiple events per visit can produce a rate above 100%; it does not mean every visitor became a customer.
How can a business use this in practice?
An enquiry form receives 25 submissions from 1,000 visits: the conversion rate is 2.5%. A 3% target needs 30 submissions.
LET'S MAKE YOUR NEXT MOVE
Turn useful findings into
business progress.
Need help connecting the results to your website or campaigns? Tell us what you want to improve. We'll help you define a practical next step.