Paid media
Conversion Rate Calculator
Calculate the percentage of visits that become enquiries, orders or other tracked conversions. Plan the extra conversions needed to reach your target.
STRATEGY. DESIGN. DIGITAL GROWTH.
Useful tools.
Clearer decisions.
Better next moves.
Check your website, sharpen your content and understand your marketing numbers. Practical tools for the decisions that move your business forward.
Clear formulasPractical guidanceBusiness focused
From insight to action.Find the right tool for your next step.SEO & AI SEARCH/CONTENT & CAMPAIGNS/WEBSITE CHECKS/DESIGN & DEVELOPMENT
01 / START WITH A BUSINESS QUESTION
A clearer view of
what to improve.
Choose a focused check, understand its limits and connect the result to a useful action. These tools support your judgement with calculations and observable evidence.
01 / BE FOUND
Can customers discover your pages?
Review crawl signals, metadata and useful page content.
02 / SPEND WITH PURPOSEWhat do your campaign numbers mean?
Calculate costs, response rates and revenue contribution.
03 / MAKE THE NEXT STEP CLEARWhere does the customer journey need work?
Review usability, loading performance and enquiry paths.
02 / THE TOOLKIT
Find your tool.
Make your next move.
Browse all 49 tools or search by task. Each tool includes instructions, a business example and a clear explanation of what its results can tell you.
49 tools available
Paid media
CTR Calculator
Work out click-through rate from clicks and impressions before comparing campaign messages, search snippets or creative variants.
Paid media
CPM Calculator
Calculate advertising cost per thousand impressions to compare media spend across campaigns and placements.
Paid media
ROAS & Contribution Calculator
Calculate return on ad spend and estimate the contribution left after advertising, variable margin and additional campaign costs.
Paid media
Marketing Performance Calculators
Use six connected calculators for conversion rate, CTR, CPM, CPC, CPA and ROAS when planning marketing budgets and reporting results.
Paid media
A/B Test Plan Builder
Turn a business objective and traffic context into a structured list of website and campaign experiments.
Paid media
UTM Campaign URL Builder
Create campaign links with consistent source, medium and campaign parameters so visits can be connected to your marketing activity.
SEO & AI search
AI Search Visibility Tracker
Keep a dated record of whether your business is mentioned or cited in AI-generated answers across a repeatable set of prompts.
SEO & AI search
Website SEO Checker
Review accessible page signals to find practical improvements to titles, headings, links and technical discoverability.
SEO & AI search
Canonical & Meta Tag Checker
Check titles, meta descriptions, canonical tags, robots directives and H1 counts across a batch of public URLs.
SEO & AI search
Schema Markup Generator & JSON-LD Checker
Draft structured data and inspect JSON-LD syntax so business information is described consistently in a machine-readable format.
SEO & AI search
Search Snippet Preview Tool
Preview a title, display URL and meta description while writing a clearer search result for a business page.
SEO & AI search
Robots.txt Tester
Read robots.txt rules and check how the selected user agent is instructed to crawl a URL.
SEO & AI search
XML Sitemap Finder & Validator
Find a website's accessible XML sitemaps and inspect their structure and listed URL signals.
SEO & AI search
Competitor Website SEO Comparison
Compare accessible page-level SEO signals between your website and a competing website to plan a more focused review.
SEO & AI search
Backlink Checker
Review backlink information when a supported data provider is configured, then identify referring pages worth investigating.
SEO & AI search
Backlink Risk Review Tool
Organise backlink URLs and highlight patterns that deserve a manual quality review.
SEO & AI search
Domain Risk Signal Checker
Check accessible domain and page signals that may warrant closer review before choosing a partner or website.
SEO & AI search
Keyword Suggestion Research Tool
Explore autocomplete-style keyword ideas across supported search sources and build a starting list of customer questions.
SEO & AI search
Customer Question Research Tool
Collect question ideas around a topic to inform useful FAQ sections, service explanations and content briefs.
SEO & AI search
Wikipedia Citation Research Tool
Find Wikipedia-related research opportunities for a topic and inspect the original context before preparing a source.
SEO & AI search
SEO Funnel Scenario Calculator
Model the leads, customers and revenue that could result from your own traffic and conversion assumptions.
SEO & AI search
SEO Budget Planning Calculator
Build an indicative SEO budget from business scope, competition, locations and the work you want to prioritise.
Content
AI Writing Signal Checker
Review repetition, sentence patterns and other writing signals to identify passages that need clearer human editing.
Content
Content Clarity & SEO Review
Review a draft against a target topic and improve its structure, coverage and usefulness for potential customers.
Content
Keyword Intent Classifier
Group a keyword list by likely informational, navigational, commercial or transactional intent to plan better page types.
Content
Google Ads Copy Draft Builder
Create structured headline and description drafts from your service, audience and offer for a more focused advertising brief.
Content
Landing Page Brief Builder
Build a draft landing-page outline around your offer, customer problem, proof and desired enquiry action.
Content
AI Text Rewriter
Rewrite a draft for a different tone or reading context while keeping a human reviewer responsible for meaning and factual accuracy.
Content
Readability Test Tool
Assess reading difficulty and sentence patterns in a draft so important information is easier for customers to understand.
Content
Word & Sentence Counter
Count words, sentences and text length while preparing page copy, advertising drafts or editorial briefs.
Website checks
HTTP Status & Redirect Checker
Trace accessible HTTP responses and redirects to investigate broken destinations, migration rules and unexpected page behaviour.
Website checks
Security Headers Checker
Inspect publicly returned security headers and identify configuration topics to review with your developer.
Website checks
Page Response Speed Check
Take a quick server-side response snapshot to investigate slow delivery or unusually heavy page responses.
Website checks
Page Speed Structure Checker
Inspect fetched HTML for potentially blocking stylesheets, scripts without defer or async, and image-sizing issues that deserve a performance review.
Website checks
Website Traffic & Public Signal Review
Review available public website and performance signals before deciding which analytics data you need for a business question.
Website checks
Website UX Review Tool
Check accessible page features that can support a usability review, then investigate the customer journey in a real browser.
Website checks
WordPress Theme Detector
Inspect publicly visible WordPress theme and plugin clues when researching a website's technical setup.
Domains & DNS
DNS Record Lookup
Look up supported DNS record types to investigate website routing, mail delivery and domain verification settings.
Domains & DNS
DNS Resolver Comparison Tool
Compare DNS answers from supported resolvers after a record change or while investigating inconsistent website access.
Domains & DNS
Domain Registration Age Checker
Check available domain registration dates when researching a website or preparing a domain due-diligence checklist.
Domains & DNS
Domain Expiry Information Checker
Review available registration and expiry information to organise domain renewal checks and research.
Design & development
Colour Picker & Palette Workspace
Choose a colour and inspect useful colour values while building a consistent website or campaign palette.
Design & development
HEX to RGB Colour Converter
Convert a HEX colour into RGB values and review the matching preview for consistent design implementation.
Design & development
Random Colour Palette Generator
Generate colour starting points and explore palette ideas before choosing a deliberate brand or campaign direction.
Design & development
CSS Style Generator
Preview supported visual styles and generate CSS as a starting point for reusable website components.
Design & development
SVG Shape Generator
Create supported SVG shapes and inspect their markup for lightweight, reusable interface graphics.
Design & development
PDF Page Images for Figma
Convert supported PDF pages into a downloadable PNG import pack for use as a visual reference in Figma.
Productivity
Bulk URL List Opener
Prepare and check a list of URLs, then open selected links for a structured research or website review session.
No tools match your search. Try a different keyword or choose another category.
03 / SEARCH & AI DISCOVERY
Useful answers.
Clear evidence.
Connected thinking.
Good search content explains what your business does and helps people make a decision. Start with accessible pages, accurate information and answers grounded in your experience.
Answer the real question
Explain services, inclusions, locations and next steps in plain language.
Make the structure clear
Check titles, canonicals, crawl access and structured data that matches the page.
Measure what you observe
Use analytics and recorded search observations. No tool can promise an AI citation or ranking.
04 / BEFORE YOU START
Good questions.
Practical answers.
Use a tool to narrow down the next decision. Bring the findings to your team when a change needs specialist review.
Are these tools free to use?
The public tools can be opened without creating an account. Some server-side checks depend on an available third-party service or a configured provider. A failed or unavailable check is not a positive result.
Can a tool guarantee search rankings or AI citations?
No. Calculations, audits and content suggestions can support useful improvements, but search visibility depends on many factors. AI answers can also change between prompts and sessions. Track evidence and business outcomes over time.
Which numbers should I use in the marketing calculators?
Use figures from the same date range, currency and attribution method. Decide what counts as a conversion before comparing results, and check lead quality and contribution alongside response rates.
Where is my information processed?
The calculators and manual visibility tracker work in your browser. Server-based checks send your input to this website and may query the relevant external service. The text rewriter sends text to its configured provider. Avoid entering confidential or personal information into public tools.
LET'S MAKE YOUR NEXT MOVE
Turn useful findings into
business progress.
Need help connecting the results to your website or campaigns? Tell us what you want to improve. We'll help you define a practical next step.