Meta Ads • Facebook + Instagram • Pixel + CAPI • ROAS Growth

Meta Ads that convert — not just “spend”

If your Meta campaigns are getting clicks but not results, the issue is usually one of these: tracking is wrong (Pixel/CAPI), creative hooks are weak, or your funnel is missing retargeting. At Sync Soft Solution, we run an intent-first system: measurement → creative testing → audience structure → retargeting → reporting.

✅ Hook Testing System ✅ Pixel + CAPI Setup ✅ Catalog + Retargeting ✅ WhatsApp Leads Tracking ✅ Weekly Optimization
FocusROASProfit-friendly scaling
SetupPixel+CAPIClean measurement
MethodTestingScale only winners
Meta Ad Services - Sync Soft Solution
Meta Ads Expert - Sync Soft Solution
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Strategy + creative + tracking + retargeting — combined into one performance system.
Everything you need to scale

Meta Ads Services (Facebook + Instagram)

Our job is not “running ads”—it’s building a repeatable system that turns spend into measurable outcomes: leads, purchases, WhatsApp chats, booked calls, and long-term ROAS growth.

Campaign Strategy + Offer Planning

We map your offer to user intent, define KPIs (CPA/ROAS), and decide the right objective (Sales/Leads/Messages).

  • Funnel planning: cold → warm → hot
  • Budget split + scaling rules
  • Audience & creative angles

Tracking Setup (Pixel + CAPI)

We implement events, verify domain, fix attribution problems, and set conversion priorities so Meta optimizes correctly.

  • Purchase/Lead/AddToCart/WhatsApp Click
  • UTM naming for clean reporting
  • Event matching quality improvement

Creative Testing + Scaling

We test multiple hooks, angles and formats (Reels/Stories/Feed) and scale only winners—weekly refresh cycles.

  • UGC-style + product demo + proof ads
  • Hook testing: benefit/proof/urgency
  • Thumb-stop & retention optimization

Retargeting Funnel

3-layer retargeting: viewers → engagers → cart/checkout → customers (upsell/repurchase).

  • Video view + page view retargeting
  • DPA catalog retargeting
  • Offer sequencing & exclusions

Local Leads + WhatsApp

For local services, we optimize for high-quality leads (not cheap junk). Track WhatsApp clicks & lead stages.

  • Lead forms + CRM tagging
  • WhatsApp click events + UTMs
  • Geo + intent copy improvements

Landing Page CRO (Optional)

If your ads are good but conversions are weak, we optimize landing pages for speed, clarity, and trust signals.

  • Above-the-fold messaging
  • Speed + Core Web Vitals basics
  • Proof: reviews, FAQs, guarantees

Why Meta Ads Work (When the system is correct)

Facebook and Instagram are not just “social apps”—they’re discovery engines. People don’t always search directly, but they do react to offers that solve immediate problems: “I need this now”, “this looks useful”, “this is affordable”. Meta Ads work best when you combine three things: clear intent messaging, clean tracking, and creative iteration.

A common mistake is optimizing the wrong signal. If Pixel/CAPI events are missing or wrong, Meta learns the wrong users. If the creative doesn’t explain value quickly, you pay for impressions and clicks that never become customers. If you don’t retarget, you lose warm users who needed a second touch.

The simple rule
Measurement → Creative Winners → Retargeting → Scale

That’s why we start with tracking, then test hooks across multiple angles, then build retargeting layers, and only then increase budget.

If you also want search visibility that supports ads (higher trust + lower CPA over time), combine Meta Ads with SEO: SEO Services in Delhi and Off-Page SEO Services.

Quick Intent Checklist

If you’re missing 2+ items, ROAS usually suffers:

  • Offer is clear in the first 2 seconds (hook)
  • Pixel events fire correctly (ViewContent, Lead, Purchase)
  • CAPI is set to improve match quality
  • Retargeting exists (viewers + cart + engagers)
  • Creatives refreshed weekly (fatigue control)
  • UTM tracking is consistent

External docs: Conversions API (CAPI) Docs Meta Pixel Basics

₹ spend → measurable outcome

Meta Ads Case Studies (Examples)

Below are example-style outcomes showing how we approach growth. Your results depend on niche, offer, landing page, and creative assets—but the system stays the same: measure → test → retarget → scale.

D2C BRAND Creative Testing

Creative Winners: Hook testing changed everything

Tested 12 hooks across 4 angles (benefit, proof, objection, urgency). Scaled only winners and refreshed creatives weekly to prevent fatigue.

CTR: ↑ CVR: ↑ CPA: ↓
E-COMMERCE Catalog + Retargeting

Fashion Store: From random sales → consistent ROAS

Implemented Pixel + CAPI, optimized product feed, created UGC-style ads and built a 3-layer retargeting funnel.

Spend: ₹1,20,000 Revenue: ₹5,10,000 ROAS: 4.25
LOCAL SERVICES WhatsApp Leads

Home Services: Better lead quality + lower CPA

Switched to intent messaging, tightened geo targeting, added lead qualification, and tracked WhatsApp clicks with UTMs.

Spend: ₹45,000 Leads: 320 CPA improved: ↓
LEAD GEN Pixel Fix Sprint

Wrong Tracking → Fixed Optimization

Rebuilt event setup, verified domain, set priorities, improved match quality, and cleaned up attribution noise. Meta started optimizing for the correct leads.

Lead Quality: ↑ Wasted Spend: ↓ Signal Clarity: ↑
Most important step

Conversion tracking guide (Pixel + CAPI)

If tracking is wrong, Meta optimizes for the wrong people. That’s why we fix measurement first. Clean setup improves optimization accuracy, attribution quality, and ROAS stability—especially after iOS changes.

Step 1: Pixel basics
  • Install Meta Pixel on all pages (direct / partner / GTM).
  • Verify domain in Business Manager.
  • Configure events: ViewContent, Lead, AddToCart, InitiateCheckout, Purchase.
  • Set custom conversions if needed (Thank-you URL, lead submit, WhatsApp click event).
Step 2: CAPI (Conversions API)
  • Enable CAPI via partner integration (Shopify/WooCommerce) or GTM server-side if possible.
  • Send event_id for deduplication (Pixel + server must match).
  • Improve Event Match Quality (email/phone hashing, fbclid, client IP/user-agent where allowed).
  • Audit duplicate events and missing parameters to reduce noisy reporting.
Step 3: Attribution & UTMs
  • Set consistent UTM templates: utm_source=meta, utm_medium=paid_social, utm_campaign=...
  • Track WhatsApp click events + add utm_content for creative identification.
  • Connect GA4 + Search Console (for holistic performance view).

Need help fast? WhatsApp us: 8750347699

Tracking Flow (Visual)

A clean, simple data path so Meta learns correctly and you can measure outcomes reliably.

Website / Landing Page User visits • clicks • forms AddToCart • Purchase • Lead Meta Pixel Browser events fbclid • cookies (when allowed) CAPI (Server) Server-side events Better match quality Meta Events Manager Deduplication via event_id Domain verified • priorities set AEM • attribution • diagnostics GA4 + CRM (Optional) UTMs • lead stages • revenue Better reporting & decisions Outcome: Better Optimization Correct learning → better CPA/ROAS Clear reporting → smarter scaling Tip: Always deduplicate Pixel + CAPI with event_id, verify domain, and keep UTMs consistent.

Want us to do setup for you? Book a call: Contact Sync Soft Solution

Transparent plans

Meta Ads Pricing (INR + USD)

Pricing depends on spend level, number of campaigns, creatives, tracking complexity, and reporting needs. Below is a clean starting structure (management fee only; ad spend is separate).

Plan Best For Price (INR) Price (USD)
Starter New brands & local services. Campaign setup + 1–2 funnels, basic testing, weekly optimization. ₹14,999 / month $199 / month
Growth Scaling e-commerce / D2C. Creative testing cycles, 3-layer retargeting, Pixel + CAPI optimization, weekly reporting. ₹29,999 / month $399 / month
Scale Aggressive scaling. Advanced structure, catalog + dynamic ads, creative pipeline, CRO support, deeper analytics. ₹59,999 / month $799 / month
Tracking Sprint One-time Pixel + CAPI + event cleanup + UTM framework + diagnostics. ₹19,999 (one-time) $269 (one-time)

For best results, combine ads with strong landing pages + SEO trust: SEO Services and GEO SEO.

Tools that support better ads

Recommended tools (Internal + external)

Better Meta Ads depend on strong technical hygiene, page speed, and clarity of tracking. Use these tools to validate basics quickly.

What we measure (so you don’t waste spend)

We keep reporting simple and decision-oriented. Instead of drowning you in dashboards, we focus on metrics that directly affect profit and scaling decisions.

Sales / ROAS

Revenue, ROAS, AOV, new vs returning customers (where possible).

Lead Quality

Qualified lead rate, WhatsApp response rate, booked calls, pipeline tracking.

Creative Winners

Best hooks/angles, fatigue tracking, refresh schedule, next tests.

Funnel Health

View → click → landing page → checkout/lead conversion changes.

If you want a full funnel growth plan (ads + landing + SEO), explore: SEO Results and GEO Web Design Services.

Top SEO cluster

Top-20 FAQs (Meta Ads Services)

These FAQs are written to match real user intent: pricing, setup, tracking, performance, creatives, retargeting, and scaling.

1. What are Meta Ads services?+

Meta Ads services manage Facebook and Instagram advertising end-to-end: strategy, creatives, targeting, tracking (Pixel + CAPI), optimization, retargeting, and reporting to generate leads, sales, and ROAS.

2. What’s the difference between boosting and running proper Meta Ads?+

Boosting is limited and often optimized for vanity metrics. Proper campaigns use correct objectives, structured audiences, Pixel/CAPI measurement, creative testing, and retargeting funnels.

3. Do you manage Facebook + Instagram ads together?+

Yes. We run unified Meta campaigns across placements (Feed, Reels, Stories, Explore, Audience Network where suitable) and optimize by performance.

4. How do you improve ROAS?+

We improve ROAS by fixing tracking first, testing hooks/angles to find winners, improving audience structure, adding retargeting layers, and optimizing landing page conversion where needed.

5. Do you set up Meta Pixel events?+

Yes. We implement and validate events like ViewContent, Lead, AddToCart, InitiateCheckout, Purchase, and custom events such as WhatsApp click tracking.

6. Do you implement Conversion API (CAPI)?+

Yes. We prefer partner/server-side routes when possible and ensure Pixel + CAPI deduplication via event_id to avoid duplicate reporting.

7. Can you run Click-to-WhatsApp ads?+

Yes. We run WhatsApp lead campaigns and track clicks using UTMs and events so you can measure lead quality and follow-ups.

8. Do you provide ad creatives (banners/videos)?+

We can guide your creative direction, create ad copies and briefs, and support creative production depending on the selected plan. We also set a weekly testing system.

9. How do you target the right audience?+

We start with intent and offer fit, then use audience buckets (broad, interest, lookalike, engagement, website visitors) and refine based on performance signals.

10. Can you reduce cost per lead (CPL)?+

Yes—often by improving the hook, landing page clarity, lead form structure, and targeting quality. Lower CPL must still maintain lead quality.

11. Do you run lead forms with CRM integration?+

Yes. We can integrate lead forms with email/CRM tools and use UTM tags + naming conventions for clean pipeline reporting.

12. How quickly can you launch campaigns?+

Typically 48–96 hours after we get access, offer details, creative direction, and tracking requirements.

13. Do you help with landing pages?+

Yes (optional). If conversion rate is weak, we optimize landing pages for speed, trust, and intent messaging.

14. Do you run catalog ads for e-commerce?+

Yes. We set up product feeds and dynamic product ads (DPA), then layer retargeting for viewers/cart/checkout audiences.

15. What budget is recommended to start?+

It depends on niche and objective. A practical start is enough budget to test 5–10 creatives and gather conversion data in 7–14 days.

16. How do you report results?+

We share weekly updates and monthly summaries: spend, results, ROAS/CPA, creative winners, funnel insights, and next actions.

17. Can you run ads internationally (UK/UAE/USA)?+

Yes. We manage geo targeting, time zones, currency considerations, and messaging localization based on the market.

18. Is Meta Ads good for small local businesses?+

Yes, especially for WhatsApp leads, calls, and booking-focused funnels—when tracking and lead qualification are set properly.

19. What access do you need to start?+

Business Manager/Ad Account access, Pixel/Events Manager access, website platform details (Shopify/WooCommerce/WordPress), and product/offer information.

20. How do I contact Sync Soft Solution for Meta Ads?+

Call +91-8750347699, email info@syncsoftsolution.com, or WhatsApp us from the floating button for the fastest response.

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