Paid media
CPM Calculator
Calculate advertising cost per thousand impressions to compare media spend across campaigns and placements.
PAID MEDIA / BUSINESS TOOLKIT
CTR Calculator.
Work out click-through rate from clicks and impressions before comparing campaign messages, search snippets or creative variants.
01 / YOUR WORKSPACE
Start with the details.
YOUR RESULT
Conversion rate
Enter your figures and calculate to see the result.
Read the result in context. A higher CTR does not prove stronger sales performance. Check conversion rate, cost and the relevance of the people who click.
02 / FROM CHECK TO ACTION
Understand the result.
Decide what comes next.
CTR equals clicks divided by impressions, multiplied by 100. Compare like-for-like placements and reporting periods.
- 01
Enter impressions for one reporting period
- 02
Add the clicks from the same report
- 03
Compare relevant campaigns alongside conversion data
A BUSINESS EXAMPLE
Put the insight to work.
250 clicks from 10,000 impressions produces a 2.5% CTR.
03 / USEFUL ANSWERS
A little context.
A better decision.
Know what the tool measures, what it leaves out and how the result connects to your business.
What does the ctr calculator do?
Work out click-through rate from clicks and impressions before comparing campaign messages, search snippets or creative variants.
How should I use the result?
CTR equals clicks divided by impressions, multiplied by 100. Compare like-for-like placements and reporting periods.
What are the limits of this tool?
A higher CTR does not prove stronger sales performance. Check conversion rate, cost and the relevance of the people who click.
How can a business use this in practice?
250 clicks from 10,000 impressions produces a 2.5% CTR.
LET'S MAKE YOUR NEXT MOVE
Turn useful findings into
business progress.
Need help connecting the results to your website or campaigns? Tell us what you want to improve. We'll help you define a practical next step.