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CTR Calculator

Calculate Click Through Rate for Google Ads, Meta Ads, email campaigns & SEO pages. Get benchmarks and improvement tips to increase clicks.

⚡ Formula: (Clicks ÷ Impressions) × 100
Enter Campaign Data
How many times your ad / result was shown.
How many users clicked.
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Pro Tip
Test multiple headlines and thumbnails.
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Pro Tip
Improve page speed for better clicks & conversions.
Your CTR Result
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Enter values and click Calculate.
Formula: CTR = (Clicks ÷ Impressions) × 100
Quick Benchmarks
Channel Typical CTR Notes
Google Search Ads 3% – 6% High intent keywords perform better
Meta Ads 0.9% – 1.5% Creative & targeting matter
SEO (Organic) Varies Depends on position & title
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Improve CTR using your tools
Try: SERP Snippet Preview, Readability Test, PageSpeed, Canonical Checker.

What is CTR (Click Through Rate)?

CTR tells you what percentage of people clicked after seeing your ad or your page in search results. A higher CTR usually means your message is relevant and attractive.

Why CTR Matters for Ads & SEO

  • Higher CTR can improve Google Ads Quality Score
  • Better CTR often reduces CPC in paid campaigns
  • Helps measure creative + headline performance

How to Increase CTR

  • Write benefit-driven headlines and strong CTAs
  • Add numbers, pricing, or quick proof points
  • Use faster landing pages and clean UX
  • Improve SERP preview & meta title/description

External learning: Google Ads CTR basics and Title link best practices.

FAQs

It depends on industry and channel. Search ads usually have higher CTR than display/social.

CTR is a strong performance signal. Improving titles, descriptions and relevance can increase clicks.

Common reasons: weak headline, poor targeting, low intent keywords, slow landing page, or unclear value proposition.
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