SEO Audit & Analysis
Technical Issues
Content Gaps
Quick Wins
An SEO audit is the foundation of any serious SEO campaign. Without an audit, businesses usually waste time on random
“SEO activities” that don’t move the needle. We do a deep site review to identify exactly why rankings are stuck, where the
biggest growth opportunities are, and what Google (and AI search systems) need to trust your website.
Why it’s needed:
- Find hidden blockers: crawling/indexing issues, duplicate pages, broken internal links, wrong canonicals, thin pages, slow speed, mobile UX problems.
- Understand intent mismatch: pages ranking for the wrong keywords or not matching what users actually want.
- Prioritize ROI: we separate “nice-to-fix” from “must-fix” and create a clean roadmap.
- Measure baseline: traffic, rankings, conversions, technical health—so progress is visible and reportable.
A strong audit includes site architecture, crawl depth, index coverage, redirect chains, duplicate content,
Core Web Vitals, and on-page quality checks. We also audit competitors to see what is working in your niche and what you
need to beat them. When the audit is done, you get a clear action plan with timelines and priorities.
Keyword Research & Strategy
High-Intent
Content Cluster
Funnel Mapping
Keyword research is not about collecting 5,000 keywords. It’s about choosing the right keywords that match your business goals.
We focus on high-intent searches (users ready to buy, call, book, or enquire) and build a strategy that connects each keyword
to the correct page type: service page, landing page, blog, or location page.
- Intent analysis: informational vs commercial vs transactional vs local “near me”.
- Keyword-to-page mapping: avoid cannibalization (two pages competing for same keyword).
- Cluster strategy: one pillar page + supporting blogs for topical authority.
- Opportunity scoring: difficulty, relevance, business value, and conversion potential.
We also include GEO/AI search prompts and question-based queries (People Also Ask, “best”, “vs”, “near me”, pricing, reviews),
so your content becomes easy for search engines and AI assistants to summarize and recommend.
On-Page SEO
Titles & Meta
Internal Linking
Content Relevance
On-page SEO is where we make each page crystal clear for Google and for users. The goal: better rankings, higher CTR,
longer time-on-page, and more enquiries. We optimize titles, meta descriptions, headings (H1/H2), keyword placement,
media, internal links, and page structure—so your content becomes the best answer for that query.
- Title tags & meta descriptions: boost CTR using benefit + location + trust.
- Heading structure: clean H1/H2 flow for scannability and SEO.
- Internal linking: pass authority to money pages, build topic clusters.
- Content relevance: cover “must-answer” questions so the page matches user intent.
- Media optimization: image alt text, compression, lazy-load, and better UX.
We also align on-page content with modern search: featured snippets, PAA questions, and AI Overviews style answers
(short, factual, structured). This helps you win both normal results and AI-driven recommendations.
Technical SEO
Crawl & Index
Speed
Structure
Technical SEO is the engine room of your website. If Google can’t crawl, render, and understand your pages properly,
rankings will always struggle—no matter how good your content is. We fix backend issues that impact crawling, indexing,
and performance, so your site becomes fast, clean, and search-friendly.
- XML Sitemap + Robots.txt: correct discovery and crawl control.
- Canonicals: prevent duplicates and consolidate authority.
- Crawl errors: fix 404/500, redirect chains, soft 404s.
- Site structure: clean URLs, logical categories, internal link depth.
- Core Web Vitals: speed, LCP/CLS/INP improvements.
Technical SEO is also crucial for GEO/AI search visibility, because AI systems rely on clean HTML, stable canonical URLs,
readable structure, and strong schema. A technically strong site becomes easier to cite, summarize and rank.
Content Optimization & Content Strategy
Blogs
Landing Pages
Content Calendar
SEO content is not “write articles and hope”. We build a content system that targets the right intent, answers the right questions,
and supports your service pages with topical authority. We optimize existing pages (quick wins) and also create new SEO-focused
content that ranks consistently.
- Content refresh: improve older pages with new sections, FAQs, schema, and internal links.
- New content creation: blogs, landing pages, service pages, and location pages.
- Topical authority: content clusters that make Google trust you as an expert brand.
- GEO-ready writing: crisp definitions, bullet answers, and structured blocks that AI can cite.
We also combine content with conversion: strong CTAs, trust signals, case studies, and clear pricing/next steps—so traffic turns
into enquiries and sales.
Local SEO (GMB/GBP, Citations, Reviews)
Google Maps
Near Me
Reviews
Local SEO is how service businesses win customers in their area. When someone searches
“SEO agency near me” or “digital marketing agency in Delhi”, you want to show up in the Map Pack and local results.
We optimize your Google Business Profile (GMB/GBP), build strong citations, and improve reviews/reputation so Google trusts your business.
- GBP optimization: categories, services, photos, descriptions, products, Q&A, posting strategy.
- Local citations: consistent NAP across directories + cleanup of duplicates.
- Location pages: city-wise landing pages with FAQs and schema.
- Reviews strategy: more positive reviews + smart replies + reputation signals.
If you want faster calls from your area, Local SEO is often the highest ROI channel. It brings ready-to-buy customers who are
actively searching for your services.
E-Commerce SEO
Product Pages
Schema
Category SEO
eCommerce SEO is specialized because stores have thousands of URLs, filters, variants, and duplicates.
We optimize product pages, categories, collections, internal linking, and structured data so your products appear for
buying keywords like “buy”, “price”, “best”, “near me”, and also show rich results (ratings, price, availability).
- Product page optimization: titles, descriptions, image SEO, FAQs, and unique content.
- Category SEO: content blocks, internal links, and proper indexing strategy.
- Structured data: Product schema, reviews, breadcrumbs, organization.
- Conversion SEO: improve UX so SEO traffic turns into orders.
Mobile SEO
Mobile UX
Speed
Core Web Vitals
Most local and commercial searches happen on mobile. If your site is slow, hard to navigate, or unstable, users bounce—and Google
notices. We improve responsive design, mobile usability, and performance so your pages load fast and feel premium on any device.
- Fix mobile usability errors and layout shifts.
- Improve LCP/CLS/INP by optimizing images, scripts, and fonts.
- Better conversion on mobile with sticky CTAs, click-to-call, WhatsApp, and clean forms.
Link Building / Off-Page SEO
Authority
Outreach
PR Links
Off-page SEO builds trust. Google ranks brands that appear trustworthy on the internet. We earn high-quality backlinks to improve
domain authority and rankings—without spam. We focus on relevance, quality, and natural link profiles.
- Guest posting: niche-relevant sites with real traffic.
- Outreach campaigns: linkable assets, resource pages, partnerships.
- Social bookmarks & brand mentions: diversified signals.
- Local links: directories, citations, and local publications.
Competitive Analysis
Keyword Gaps
Backlink Gaps
Content Strategy
Your competitors are showing you the blueprint—what content ranks, what links work, what pages convert. We analyze competitor
rankings, backlinks, content depth, internal linking, and SERP features to build a strategy that beats them with smarter execution.
- Keyword gap analysis: find profitable keywords you’re missing.
- Backlink gap analysis: see where competitors get links and how to compete.
- Content superiority: build pages that are more useful and more complete.