SEO & AI search
Keyword Suggestion Research Tool
Explore autocomplete-style keyword ideas across supported search sources and build a starting list of customer questions.
SEO & AI SEARCH / BUSINESS TOOLKIT
SEO Funnel Scenario Calculator.
Model the leads, customers and revenue that could result from your own traffic and conversion assumptions.
01 / YOUR WORKSPACE
Start with the details.
YOUR RESULT
Conversion rate
Enter your figures and calculate to see the result.
Read the result in context. This is a scenario, not a traffic or sales forecast. Rates are your assumptions; revenue excludes delivery costs, refunds, taxes and margin. Revenue divided by SEO spend is not profit ROI.
02 / FROM CHECK TO ACTION
Understand the result.
Decide what comes next.
Estimated leads equal sessions multiplied by the lead rate. Customers equal leads multiplied by the close rate. Revenue equals customers multiplied by average order value.
- 01
Enter monthly organic sessions and the lead conversion rate
- 02
Add the close rate, order value and optional SEO spend
- 03
Compare scenarios with your measured funnel before setting a budget
A BUSINESS EXAMPLE
Put the insight to work.
10,000 sessions at a 1.5% lead rate produce 150 modelled leads. A 10% close rate produces 15 customers; at 25,000 per order, modelled revenue is 375,000.
03 / USEFUL ANSWERS
A little context.
A better decision.
Know what the tool measures, what it leaves out and how the result connects to your business.
What does the seo funnel scenario calculator do?
Model the leads, customers and revenue that could result from your own traffic and conversion assumptions.
How should I use the result?
Estimated leads equal sessions multiplied by the lead rate. Customers equal leads multiplied by the close rate. Revenue equals customers multiplied by average order value.
What are the limits of this tool?
This is a scenario, not a traffic or sales forecast. Rates are your assumptions; revenue excludes delivery costs, refunds, taxes and margin. Revenue divided by SEO spend is not profit ROI.
How can a business use this in practice?
10,000 sessions at a 1.5% lead rate produce 150 modelled leads. A 10% close rate produces 15 customers; at 25,000 per order, modelled revenue is 375,000.
LET'S MAKE YOUR NEXT MOVE
Turn useful findings into
business progress.
Need help connecting the results to your website or campaigns? Tell us what you want to improve. We'll help you define a practical next step.