A UTM link is a normal URL with tracking parameters (utm_source, utm_medium, utm_campaign, etc.) that helps Google Analytics (GA4) attribute traffic, leads, and conversions to specific campaigns.

Which UTM fields are required?

Best practice is to include utm_source, utm_medium, and utm_campaign. utm_term and utm_content are optional for tracking keywords and ad creative variations.

UTMs are for tracking and don’t directly improve SEO. For organic pages, avoid using UTMs as canonical URLs. Use them mainly for ads, email, social posts, and partnerships.

Sync Soft Solution Tools • GA4 Campaign Tracking

UTM Builder: Create Tracking Links in Seconds

Build clean UTM links for Google Analytics (GA4) — perfect for Google Ads, Meta Ads, Email, WhatsApp, influencers, affiliates, and partnerships. Consistent naming = better reporting.

Website URL required

Tip: Use the exact landing page you’re promoting (include path). We’ll keep existing query parameters intact.

utm_source (who sent traffic) required

utm_medium (channel type) required

utm_campaign (campaign name) required

Naming mode recommended: slug

utm_term (keyword / targeting) optional

utm_content (ad / creative variant) optional

Quick presets (fill utm_source + utm_medium) one click

Google Ads (cpc)

Meta Ads (paid-social)

Instagram (social)

LinkedIn (social)

Email (email)

WhatsApp (sms)

Partner (referral)

Need GA4 + tracking setup? Explore our SEO Services and Meta Ads Services. UTM naming best practices: keep a consistent taxonomy across teams and campaigns.

Status

Ready

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Final UTM URL output

Build a link to preview it here.

Why UTMs matter

UTMs tell GA4 exactly where traffic came from, which campaign drove it, and which creative converted. Cleaner UTMs = cleaner reports = faster decisions.

Pro tips

Use paid-social for ads, social for organic posts.
Keep campaign names consistent (example: service-location-month-year).
Use utm_content for A/B creatives (banner-a, reel-2).