Offer Positioning & Messaging
Translate complex technical capabilities, SLA commitments, and compliance standards into clear commercial value propositions that resonate with C-suite and procurement teams.
B2B Lead Generation & Pipeline Growth • Delhi NCR & Global
B2B digital marketing services built for qualified sales pipelines.
Corporate buyers don't impulse-buy from flashy social posts. Before speaking to your sales team, procurement heads and founders shortlist 3 to 4 credible vendors across Google Search, LinkedIn, and AI assistants like ChatGPT and Perplexity. Sync Soft Solution helps B2B service firms, SaaS teams, and industrial exporters win that shortlist and turn research traffic into sales-qualified enquiries (SQLs).
01 / Why B2B campaigns waste budget
Stop paying for junk leads that your sales team ignores.
Most agencies treat B2B marketing just like consumer retail—chasing broad high-volume traffic, running generic lead forms that attract job seekers or students, and celebrating cheap clicks that never turn into a commercial contract.
When your average deal value runs in lakhs or crores and involves multiple stakeholders—operations, technical evaluators, finance, and founders—every touchpoint must prove capability. Based in New Delhi and working across India, the UK, and global export markets, we combine commercial SEO, intent-filtered paid search, and conversion-focused B2B web engineering around how real corporate buyers evaluate vendors.
Full-funnel B2B capabilities
Connected channels built for longer buying cycles.
Commercial B2B SEO
Rank in the Top 5 for low-volume, high-contract-value searches—solution pages, industry use cases, vendor comparisons, and wholesale/export RFQ keywords.
AI Vendor Shortlisting (GEO)
Decision-makers increasingly ask ChatGPT, Perplexity, and Google AI Overviews to shortlist B2B suppliers. Our GEO optimisation structures entity schema, pricing bands, and proof so AI cites you.
Google Search & LinkedIn Ads
Capture active demand through high-intent Google Search PPC (backed by strict negative keyword lists) paired with LinkedIn retargeting by job title, company size, and industry.
RFQ & Demo Landing Pages
Fast, distraction-free campaign and capability pages featuring technical specs, case proof, work-email/company-size qualifiers, and instant calendar or WhatsApp routing.
CRM & SQL Revenue Attribution
Connect GA4, Google Tag Manager, and offline CRM feedback (Zoho, HubSpot, LeadSquared) so budgets shift toward keywords generating real pipeline—not raw form fills.
Transparent engagement models
B2B marketing retainers scoped around your sales targets.
Monthly management retainers start from ₹15,000 + GST/month. Paid media spend is billed directly to your own Google or LinkedIn ad accounts.
B2B Organic & AI Search — From ₹15,000/mo
Ideal for specialist B2B service firms and manufacturers building durable inbound pipelines through technical SEO, commercial capability pages, JSON-LD schema, and AI search (GEO) authority.
Inbound SEO + Paid Capture — From ₹25,000/mo
Combines commercial B2B SEO with Google Search PPC management, dedicated RFQ/demo landing pages, strict lead-filtering forms, and monthly SQL conversion tracking.
Multi-Market & Export Pipeline — Custom
Designed for enterprise SaaS, multi-city commercial spaces, and Indian exporters targeting buyers across the UK, US, UAE, and Europe via multi-region SEO, LinkedIn Ads, and CRO.
How we build B2B pipeline
A 5-stage system aligned with your sales team.
01
ICP & Deal Audit
Map your ideal buyer roles, average contract value, sales objections, and competitor gaps.
02
Decision-Stage Assets
Upgrade capability pages, technical proof, RFQ forms, and AI-readable entity markup.
03
Demand Capture
Launch commercial SEO hubs, exact-intent Google Search campaigns, and LinkedIn retargeting.
04
SQL Qualification
Filter out low-ticket or irrelevant enquiries using form qualifiers, negative keywords, and CRM tags.
05
Pipeline Loop
Review closed-won sales feedback every month to double down on your highest-ROI search terms.
B2B sectors we serve
Proven across high-consideration commercial industries.
Industrial Manufacturers & Exporters
Specification-driven catalog SEO and global RFQ funnels attracting bulk wholesale buyers across India, the UK, UAE, and US.
SaaS, IT & Software Engineering
Use-case landing pages, competitor comparison hubs, and demo-booking campaigns built for technical evaluators and CTOs.
Commercial Real Estate & Coworking
Micro-market office leasing, managed workspace, and commercial fit-out lead generation across Delhi, Gurgaon, and Noida.
Corporate Logistics, Courier & 3PL
Trade-lane shipping pages, customs compliance guides, and commercial freight account enquiries for growing supply chains.
Architecture, EPC & Workplace Turnkey
Portfolio-backed capability pages and tender/project consultation funnels for high-ticket commercial build partners.
Corporate Advisory, Legal & Staffing
Authority-led insights, compliance guides, and executive retainer enquiries built around verifiable expertise.
Frequently asked questions
Straight answers for
B2B founders & sales heads.
How much does B2B digital marketing cost in India?
At Sync Soft Solution, monthly B2B organic and AI search (GEO) retainers start at ₹15,000 + 18% GST/month, while integrated B2B SEO + Paid Search/LinkedIn lead-capture retainers start from ₹25,000 + GST/month. Paid advertising spend is paid directly to Google or LinkedIn with zero agency markup.
How do you stop consumer clicks, students, and job seekers from wasting our budget?
We filter out non-buyers at three levels: commercial-intent keyword selection (targeting terms like "enterprise", "supplier", "manufacturer", "agency", and "RFQ"), aggressive negative keyword lists in Google Ads, and smart form qualifiers (business email, company name, or requirement volume) so your sales reps speak with genuine buyers.
Can you help our company get shortlisted in ChatGPT and Google AI Overviews?
Yes. Procurement managers and founders routinely ask ChatGPT, Gemini, and Perplexity to compare top B2B vendors before reaching out. We structure clear specification tables, service scope facts, industry credentials, and JSON-LD schema so AI platforms accurately understand and recommend your company.
How long does it take to build a steady B2B inbound pipeline?
High-intent Google Search and LinkedIn retargeting campaigns can begin generating qualified RFQ or demo enquiries within 2 to 4 weeks once dedicated landing pages are live. Compounding Page-1 B2B SEO rankings and AI search citations typically build momentum over 3 to 6 months.
Do you guarantee a fixed number of B2B leads per month?
No credible B2B agency guarantees an arbitrary lead count—because anyone can hand you 100 cheap, unqualified contacts that never close. Instead, we define clear SQL qualification criteria with your sales team and report transparently on pipeline quality, cost per qualified enquiry, and search visibility.
Can you integrate enquiries directly with Zoho, HubSpot, or LeadSquared?
Yes. Because our in-house web developers handle PHP, WordPress, GTM, and API webhooks directly, we pass UTM source, keyword, and landing-page data straight into your CRM so your team can track exactly which campaigns turn into closed revenue.