Google Ads (PPC) Pricing & Packages
Clear deliverables, weekly optimization, and conversion-first execution by certified PPC specialists. Save 20% on quarterly
Struggling with low conversions, inconsistent lead quality, or rising CPCs? Our battle-tested PPC playbooks for Google Search, Performance Max, YouTube, Display and paid social deliver steady pipeline and profitable scaling. Whether you’re a local service brand or a national e-commerce store, we tune campaigns for quality first—then volume. Explore our detailed Google Ads services and learn how we pair PPC with SEO for compounding results.
We manage budgets of every size. Your media spend is paid directly to Google Ads/Meta Ads/Microsoft Advertising; our fees cover setup, strategy, creative assembly, and ongoing optimization. Need landing pages? Our web team ships high-converting pages as an add-on—see Website Design and Custom Website Development.
Who Should Choose Our Google Ads Packages?
Our PPC plans are built for founders, marketing teams, and e-commerce managers who want measurable growth without wasting budget. If you’re launching a new product, expanding into new locations, or trying to beat aggressive competitors, these packages give you the right mix of strategy, execution, and reporting. We work across lead-gen, D2C, B2B SaaS, education, healthcare, real estate, travel, logistics, and professional services. For a deep dive into PPC best practices, see Google’s official guidance on conversion tracking and Performance Max.
- Local service businesses that need high-intent calls and form leads fast.
- E-commerce brands targeting ROAS-positive sales via Shopping & Performance Max.
- Companies switching from another agency and seeking cleaner tracking + lower CPA.
- Teams that need transparent dashboards, weekly optimization, and SLA-backed support.
- Up to 2 campaigns (Search/Call)
- Conversion setup (GA4 + GTM + calls)
- Keyword themes + basic negatives
- RSA copy & extensions (sitelinks/callouts)
- Weekly trims & bid updates
- 1 dashboard + monthly report
Suggested spend: ₹20k–₹60k / month. New to PPC? Read Google’s Search Ads basics.
- Up to 5 campaigns (Search/DSA/Call)
- Shared negatives & match-type strategy
- A/B ad assets + pinning best practices
- Geo & schedule bid adjustments
- Weekly optimization + tests
- Bi-weekly review & insights
Suggested spend: ₹50k–₹2L / month. Pair this with Local SEO for multi-location brands.
- Merchant Center & feed hygiene
- Asset groups, audience signals & creatives
- Search + Shopping + YouTube mix
- Profit-based bidding (tROAS/tCPA)
- Weekly scale plan & cohort insights
- Weekly reporting
Suggested spend: ₹1L–₹5L / month. Learn more about Performance Max setup.
- Full funnel (Search/PMax/YT/Display)
- Multi-country, multi-currency
- Creative studio + CRO program
- MMM inputs & advanced attribution
- Daily checks + weekly war-room
- Custom Looker dashboards
For spends ₹5L+/month. NDA available. Contact us for a custom proposal.
Our PPC Process (End-to-End)
We follow a structured playbook so you always know what’s happening in your account and why. Every step is documented in a shared tracker and reported inside Looker Studio dashboards.
- Discovery & Goal Setting: Understand margins, seasonality, current CAC/ROAS, and capacity. Align targets for the first 90 days. Read our digital marketing insights.
- Tracking Foundation: GA4 + GTM, enhanced conversions, call tracking, CRM sync, and UTM standards. See GA4 developer guide.
- Account Hygiene: Disallow overlap, fix match-types, consolidate where needed, and build negative libraries.
- Campaign Architecture: Search (SKAG/Theme), PMax for scale, YouTube for demand gen, and Display for remarketing.
- Creative & Messaging: RSA best practices, extensions, feed attributes, hooks for video, and brand-safe visuals.
- Bidding & Budgets: Phase from Maximize Conversions → tCPA / tROAS once signals are stable.
- Weekly Optimization: Search term pruning, audience layering, geo/daypart bid mods, offer tests, and cohort insights.
- Reporting & Next Steps: KPIs, learnings, blockers, and a clear plan for the next sprint.
Package Comparison & Inclusions
| Capability | Starter | Growth | PMax | Enterprise |
|---|---|---|---|---|
| Campaign Types | Search / Call | Search, DSA, Call | PMax, Shopping, Search, YouTube | All incl. Display/Discovery |
| Tracking & Attribution | GA4+GTM, call goals | + Enhanced Conversions | + e-com events & feed | Server-side & data clean-room |
| Creative Assets | RSA variants | RSA + headline tests | Asset groups + YT creatives | Dedicated creative pod |
| Bidding Strategy | Max Conversions (phase 1) | tCPA after stability | tROAS & tCPA per goal | Portfolio bidding + scripts |
| Optimization Cadence | Weekly | Weekly + A/B | 2× Week + scale plan | Daily checks |
| Reporting | Monthly | Bi-weekly | Weekly | Custom real-time |
| SLA | <24h response | <24h response | Priority queue | Priority & war-room |
| Landing Pages | Add-on | Add-on | Recommended | Included per SOW |
| Geo/Lang Coverage | 1 geo | Up to 3 geos | Multi-geo | Global |
Media spend is billed directly by the ad platforms. Our fees cover setup, management, and optimization. For multi-channel strategies, consider pairing PPC with SMO and E-commerce solutions.
Campaign Types We Run
- Search — capture high-intent demand with precise query mapping.
- Performance Max — scale across Search, Shopping, Display & YouTube with asset groups + audience signals.
- Shopping — Merchant Center hygiene, feed enrichment, and profit-aware bidding. See Merchant Center policies.
- YouTube — demand creation, remarketing, and sequenced storytelling.
- Display/Discovery — efficient remarketing and audience expansion.
- Call-Only — drive qualified calls for service businesses.
- Local Campaigns — location extensions, maps listings, and GMB integration.
- Lead Forms — platform native + landing-page forms with CRM push.
Looking to pair PPC with SEO and CRO? Explore our SEO Services, Website Design and SMO for a complete growth stack.
Why Brands Choose Sync Soft Solution
- Certified PPC team with hands-on experience in competitive Indian markets and global accounts.
- Clarity over vanity — we prioritize revenue, qualified leads, and payback period over clicks and impressions.
- Clean tracking — enhanced conversions, server-side options, call recording, and CRM integrations.
- Faster feedback loops — weekly sprints, ad/offer testing, and transparent next-step plans.
- Modern creative — on-brand static ads and short videos packaged for PMax and YouTube.
Common PPC Issues We Fix
- Bloated keyword lists and duplicate intent across campaigns.
- Weak negative lists causing irrelevant spends and poor CTR.
- Over-segmentation that starves smart bidding of signals.
- Inaccurate or missing conversion tracking (GA4/GTM setup).
- Landing pages with low speed, weak offers, or leaky forms — we fix this with conversion-focused design.
- Reporting without insights or clear next actions.
Management Fees by Ad Spend
| Monthly Ad Spend (INR) | Management Fee | One-Time Setup | Best-Fit Package |
|---|---|---|---|
| ₹20,000 – ₹60,000 | ₹14,999 flat | ₹9,999 | Starter |
| ₹60,001 – ₹2,00,000 | 12% of spend (min ₹24,999) | ₹9,999 | Growth |
| ₹2,00,001 – ₹5,00,000 | 10% of spend (min ₹39,999) | ₹12,999 | Performance Max |
| ₹5,00,001+ | Custom % / retainer | As per SOW | Enterprise |
Switching billing cycles (monthly ↔ quarterly) is allowed; quarterly saves 20% on management fees. Talk to us via Contact or WhatsApp above.
Popular Add-Ons
- Copy, design, dev (WordPress)
- Heatmaps & form tracking
- Optional A/B variant
- Dynamic number insertion
- Call recording & labeling
- CRM push (Zapier/Make)
- 4 static ads + 2 short videos
- Brand-safe layouts & hooks
- UTM mapped for testing
How We Manage Your Paid Ads
- Budgeting aligns to goals (lead volume, CPA, ROAS). You can adjust spend anytime.
- Media cost is paid directly to platforms (Google, Meta, Bing) from your accounts.
- We charge for setup and ongoing management; fees vary by package or spend tier.
- If you lack a landing page, our web team crafts conversion-focused pages (add-on). See our service detail.
- Conversion tracking via GA4/GTM, call tracking, and enhanced conversions.
- Weekly optimizations: queries, bids, budgets, creatives, and audiences.
- Transparent Looker Studio dashboards + reports as per plan cadence.
- Support window: Mon–Sat, 9:30 AM–7:00 PM IST (priority for urgent issues).
PPC Pricing — FAQs
Ready To Lift Conversions & Lower CPA?
Book a quick audit on WhatsApp. We’ll review tracking, queries, assets, and bidding—then share a short action plan you can implement immediately. Prefer email? Contact our team.
