Google Ads (PPC) Pricing & Packages in India — ROI-Focused Plans | Sync Soft Solution
Google Ads (PPC) Pricing & Packages
Transparent Google Ads (PPC) pricing & packages in India. Starter to Enterprise plans with clear deliverables, weekly optimization, conversion tracking, and SLA. Get higher ROI with certified PPC experts at Sync Soft Solution.
Who Should Choose Our Google Ads Packages?
Our PPC plans are built for founders, marketing teams, and e-commerce managers who want measurable growth without wasting budget. If you’re launching a new product, expanding into new locations, or trying to beat aggressive competitors, these packages give you the right mix of strategy, execution, and reporting. We work across lead-gen, D2C, B2B SaaS, education, healthcare, real estate, travel, logistics, and professional services. For a deep dive into PPC best practices, see Google’s official guidance on conversion tracking and Performance Max.
- Local service businesses that need high-intent calls and form leads fast.
- E-commerce brands targeting ROAS-positive sales via Shopping & Performance Max.
- Companies switching from another agency and seeking cleaner tracking + lower CPA.
- Teams that need transparent dashboards, weekly optimization, and SLA-backed support.
Our PPC Process (End-to-End)
We follow a structured playbook so you always know what’s happening in your account and why. Every step is documented in a shared tracker and reported inside Looker Studio dashboards.
- Discovery & Goal Setting: Understand margins, seasonality, current CAC/ROAS, and capacity. Align targets for the first 90 days. Read our digital marketing insights.
- Tracking Foundation: GA4 + GTM, enhanced conversions, call tracking, CRM sync, and UTM standards. See GA4 developer guide.
- Account Hygiene: Disallow overlap, fix match-types, consolidate where needed, and build negative libraries.
- Campaign Architecture: Search (SKAG/Theme), PMax for scale, YouTube for demand gen, and Display for remarketing.
- Creative & Messaging: RSA best practices, extensions, feed attributes, hooks for video, and brand-safe visuals.
- Bidding & Budgets: Phase from Maximize Conversions → tCPA / tROAS once signals are stable.
- Weekly Optimization: Search term pruning, audience layering, geo/daypart bid mods, offer tests, and cohort insights.
- Reporting & Next Steps: KPIs, learnings, blockers, and a clear plan for the next sprint.
Package Comparison & Inclusions
| Capability | Starter | Growth | PMax | Enterprise |
|---|---|---|---|---|
| Campaign Types | Search / Call | Search, DSA, Call | PMax, Shopping, Search, YouTube | All incl. Display/Discovery |
| Tracking & Attribution | GA4+GTM, call goals | + Enhanced Conversions | + e-com events & feed | Server-side & data clean-room |
| Creative Assets | RSA variants | RSA + headline tests | Asset groups + YT creatives | Dedicated creative pod |
| Bidding Strategy | Max Conversions (phase 1) | tCPA after stability | tROAS & tCPA per goal | Portfolio bidding + scripts |
| Optimization Cadence | Weekly | Weekly + A/B | 2× Week + scale plan | Daily checks |
| Reporting | Monthly | Bi-weekly | Weekly | Custom real-time |
| SLA | <24h response | <24h response | Priority queue | Priority & war-room |
| Landing Pages | Add-on | Add-on | Recommended | Included per SOW |
| Geo/Lang Coverage | 1 geo | Up to 3 geos | Multi-geo | Global |
Media spend is billed directly by the ad platforms. Our fees cover setup, management, and optimization. For multi-channel strategies, consider pairing PPC with SMO and E-commerce solutions.
Campaign Types We Run
- Search — capture high-intent demand with precise query mapping.
- Performance Max — scale across Search, Shopping, Display & YouTube with asset groups + audience signals.
- Shopping — Merchant Center hygiene, feed enrichment, and profit-aware bidding. See Merchant Center policies.
- YouTube — demand creation, remarketing, and sequenced storytelling.
- Display/Discovery — efficient remarketing and audience expansion.
- Call-Only — drive qualified calls for service businesses.
- Local Campaigns — location extensions, maps listings, and GMB integration.
- Lead Forms — platform native + landing-page forms with CRM push.
Looking to pair PPC with SEO and CRO? Explore our SEO Services, Website Design and SMO for a complete growth stack.
Common PPC Issues We Fix
- Bloated keyword lists and duplicate intent across campaigns.
- Weak negative lists causing irrelevant spends and poor CTR.
- Over-segmentation that starves smart bidding of signals.
- Inaccurate or missing conversion tracking (GA4/GTM setup).
- Landing pages with low speed, weak offers, or leaky forms — we fix this with conversion-focused design.
- Reporting without insights or clear next actions.
Management Fees by Ad Spend
| Monthly Ad Spend (INR) | Management Fee | One-Time Setup | Best-Fit Package |
|---|---|---|---|
| ₹20,000 – ₹60,000 | ₹14,999 flat | ₹9,999 | Starter |
| ₹60,001 – ₹2,00,000 | 12% of spend (min ₹24,999) | ₹9,999 | Growth |
| ₹2,00,001 – ₹5,00,000 | 10% of spend (min ₹39,999) | ₹12,999 | Performance Max |
| ₹5,00,001+ | Custom % / retainer | As per SOW | Enterprise |
Switching billing cycles (monthly ↔ quarterly) is allowed; quarterly saves 20% on management fees. Talk to us via Contact or WhatsApp above.
How We Manage Your Paid Ads
- Budgeting aligns to goals (lead volume, CPA, ROAS). You can adjust spend anytime.
- Media cost is paid directly to platforms (Google, Meta, Bing) from your accounts.
- We charge for setup and ongoing management; fees vary by package or spend tier.
- If you lack a landing page, our web team crafts conversion-focused pages (add-on). See our service detail.
- Conversion tracking via GA4/GTM, call tracking, and enhanced conversions.
- Weekly optimizations: queries, bids, budgets, creatives, and audiences.
- Transparent Looker Studio dashboards + reports as per plan cadence.
- Support window: Mon–Sat, 9:30 AM–7:00 PM IST (priority for urgent issues).
PPC Pricing — FAQs
Frequently asked questions
Common questions,
clear answers.
What budget do I need to get started?
Your budget depends on the target market, cost per click, offer and sales value. We recommend a testing scope after reviewing these factors.
How do you track conversions and enquiries?
We agree the important actions, configure tracking and check the complete journey from ad click to enquiry. Lead quality should also be reviewed with your sales team.
How often will I receive reports?
Reporting frequency is agreed in the management scope. Reports explain performance, changes and the next priorities.