ROAS (Return on Ad Spend) measures how much revenue you generate for every 1 unit of ad spend. ROAS = Revenue ÷ Ad Spend.

How do you calculate ROAS?

ROAS = Total Revenue from ads ÷ Total Ad Spend. Example: revenue 50,000 and spend 10,000 → ROAS 5.0.

A good ROAS depends on your margins, COGS, shipping, and overhead. Many e-commerce brands target ROAS above break-even, not a universal number.

ROAS Calculator (Return on Ad Spend)

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ROAS Calculator (Return on Ad Spend)

Calculate ROAS, break-even ROAS (using margin), and quick profit impact. Useful for Meta Ads, Google Ads, YouTube, and e-commerce performance marketing.

Tip: If you don’t have the image file yet, upload a simple banner as roas-calculator.webp in /tools/assets/images/. Keep it lightweight for fast loading.

Enter Your Numbers

Fill revenue and ad spend. Optional: add gross margin to see break-even ROAS.

Revenue from Ads (₹)

Ad Spend (₹)

Gross Margin % (optional)

If your gross margin is 40%, break-even ROAS ≈ 1 / 0.40 = 2.5

Target Profit (₹) (optional)

Used to estimate revenue target when margin is provided.

Formula: ROAS = Revenue ÷ Ad Spend

Use ROAS with conversion metrics: Conversion Rate Calculator • CPM Calculator

Results

Clear output for customers.

Improve ROAS by improving landing pages: PageSpeed • Readability • SERP Preview
Need help? Call 8750347699.

Outbound resources

Google Ads Help • Meta Business Help Center • Google Analytics

ROAS FAQs

SEO-friendly questions for ranking + customer clarity.

What is ROAS?

ROAS means Return on Ad Spend. It shows revenue earned per ₹1 ad spend.

How is ROAS calculated?

ROAS = Revenue ÷ Ad Spend. Example: ₹50,000 revenue / ₹10,000 spend = ROAS 5.0

Is ROAS the same as profit?

No. Profit depends on margins, COGS, shipping, returns, overhead, and discounts.

What is break-even ROAS?

Break-even ROAS is the minimum ROAS to avoid loss. A common approximation is 1 ÷ gross margin (decimal).

What is a good ROAS for e-commerce?

It depends on your net margin. Many brands aim above break-even ROAS. There is no universal “best” number.

How can I improve ROAS?

Improve creatives, refine targeting, optimize landing page speed, and increase conversion rate using CRO.

Can ROAS be negative?

ROAS itself is usually non-negative (revenue/spend). But your campaign can be loss-making if costs exceed margins.

ROAS vs ROI: what’s the difference?

ROAS measures revenue per ad spend. ROI measures profit relative to investment (includes all costs).

Does ROAS work for lead generation?

Yes, if you can assign revenue value to leads (lead value) or track offline conversions.

Which tools should I use with ROAS?

Use Conversion Rate Calculator, CPM Calculator, and PageSpeed.

ROAS Calculator for Meta Ads & Google Ads

If you are running ads, ROAS is one of the most practical metrics to track because it connects ad spend to revenue. This ROAS calculator helps you plan budgets, compare campaigns, and understand whether your marketing performance is above your break-even ROAS. For better performance, combine ROAS with Conversion Rate, landing page speed (PageSpeed), and tracking setup (GA4 + pixel).

Who should use ROAS?

E-commerce brands (D2C, marketplaces)
Local services with measurable bookings/leads
Education & coaching (lead value based)
Real estate, finance, and high-ticket businesses

Try more tools

Improve SEO + conversion: SERP Snippet Preview, Schema Generator, Redirect Checker, Traffic Checker.

Want expert help? Sync Soft Solution — call 8750347699.