Paid media
Conversion Rate Calculator
Calculate the percentage of visits that become enquiries, orders or other tracked conversions. Plan the extra conversions needed to reach your target.
PAID MEDIA / BUSINESS TOOLKIT
ROAS & Contribution Calculator.
Calculate return on ad spend and estimate the contribution left after advertising, variable margin and additional campaign costs.
01 / YOUR WORKSPACE
Start with the details.
YOUR RESULT
Conversion rate
Enter your figures and calculate to see the result.
Read the result in context. ROAS is not net profit. Revenue attribution, refunds, taxes, fixed overheads and customer lifetime value need separate review.
02 / FROM CHECK TO ACTION
Understand the result.
Decide what comes next.
ROAS is attributed revenue divided by ad spend. Contribution uses the margin you supply and deducts ad spend and additional costs.
- 01
Enter attributed revenue and ad spend
- 02
Add your variable margin and additional costs
- 03
Compare actual ROAS with the calculated break-even point
A BUSINESS EXAMPLE
Put the insight to work.
Revenue of 50,000 from 10,000 ad spend is 5× ROAS. At a 40% margin and no other costs, contribution is 10,000.
03 / USEFUL ANSWERS
A little context.
A better decision.
Know what the tool measures, what it leaves out and how the result connects to your business.
What does the roas & contribution calculator do?
Calculate return on ad spend and estimate the contribution left after advertising, variable margin and additional campaign costs.
How should I use the result?
ROAS is attributed revenue divided by ad spend. Contribution uses the margin you supply and deducts ad spend and additional costs.
What are the limits of this tool?
ROAS is not net profit. Revenue attribution, refunds, taxes, fixed overheads and customer lifetime value need separate review.
How can a business use this in practice?
Revenue of 50,000 from 10,000 ad spend is 5× ROAS. At a 40% margin and no other costs, contribution is 10,000.
LET'S MAKE YOUR NEXT MOVE
Turn useful findings into
business progress.
Need help connecting the results to your website or campaigns? Tell us what you want to improve. We'll help you define a practical next step.