Paid media
CTR Calculator
Work out click-through rate from clicks and impressions before comparing campaign messages, search snippets or creative variants.
PAID MEDIA / BUSINESS TOOLKIT
CPM Calculator.
Calculate advertising cost per thousand impressions to compare media spend across campaigns and placements.
01 / YOUR WORKSPACE
Start with the details.
YOUR RESULT
Conversion rate
Enter your figures and calculate to see the result.
Read the result in context. Impressions measure delivery, not unique reach or attention. Low CPM alone does not establish that a campaign is profitable.
02 / FROM CHECK TO ACTION
Understand the result.
Decide what comes next.
CPM equals advertising spend divided by impressions, multiplied by 1,000. Keep the currency consistent.
- 01
Enter the amount spent
- 02
Enter delivered impressions
- 03
Review delivery cost alongside clicks and conversions
A BUSINESS EXAMPLE
Put the insight to work.
A spend of 5,000 for 250,000 impressions gives a CPM of 20 in the same currency.
03 / USEFUL ANSWERS
A little context.
A better decision.
Know what the tool measures, what it leaves out and how the result connects to your business.
What does the cpm calculator do?
Calculate advertising cost per thousand impressions to compare media spend across campaigns and placements.
How should I use the result?
CPM equals advertising spend divided by impressions, multiplied by 1,000. Keep the currency consistent.
What are the limits of this tool?
Impressions measure delivery, not unique reach or attention. Low CPM alone does not establish that a campaign is profitable.
How can a business use this in practice?
A spend of 5,000 for 250,000 impressions gives a CPM of 20 in the same currency.
LET'S MAKE YOUR NEXT MOVE
Turn useful findings into
business progress.
Need help connecting the results to your website or campaigns? Tell us what you want to improve. We'll help you define a practical next step.