Scale Leads & Sales with Bing Ads (Microsoft Ads)
that actually tracks ROI.
Sync Soft Solution builds and manages Bing PPC campaigns for businesses that want lower CPCs, high-intent traffic, and better conversion efficiency. From account setup, keyword strategy, UET tracking, Shopping feeds, remarketing, to landing page CRO — we handle it end-to-end.
Want full SEO support too? Explore: SEO Services, SEO Services in Delhi, Local SEO / GMB.
Why Microsoft Advertising (Bing Ads) makes sense
If your goal is high-intent leads (calls, forms, WhatsApp) or sales, Bing Ads can be a strong growth channel — especially when Google Ads is saturated. Microsoft Advertising often has a different audience mix: more desktop usage, strong presence in corporate environments, and valuable reach across Bing, Yahoo, AOL, and Microsoft partner networks.
The win is not “traffic for traffic’s sake”. The win is clean targeting + proper tracking + consistent optimisation. That’s where we operate: we build campaigns that match your offer, landing page, and conversion actions — so budget gets spent on measurable outcomes.
- Lower CPC opportunities in many niches compared to Google Ads.
- Better quality on desktop — ideal for B2B, services, high-ticket.
- Shopping Ads + Merchant Center for eCommerce growth.
- Remarketing to bring back warm visitors and convert them.
When Bing Ads works best
Bing Ads is excellent when you want predictable lead flow and your audience is likely to search on desktop, Microsoft ecosystem, or in corporate networks. We typically see strong performance for:
B2B Services
IT, agencies, software, consulting, manufacturing, logistics.
Local Leads
Delhi/NCR + pan-India lead gen for clinics, institutes, services.
High Ticket
Education, real estate, finance, travel, premium products.
eCommerce
Shopping feeds, dynamic remarketing, cart recovery.
If you’re also fixing SEO fundamentals, check: SEO Audit, GEO + Web Design SEO, Off-Page SEO.
Our Bing Ads / Microsoft Ads PPC Services
Everything needed to build, track and scale profitable campaigns — with clear intent alignment (keywords → ads → landing page → conversion).
Search Ads (Lead/Sales)
High-intent keywords, negative keyword strategy, RSA/ETA (where applicable), extensions, location targeting, and device bid adjustments.
- Keyword clustering by intent
- Search term clean-up weekly
Shopping Ads (Merchant Center)
Microsoft Merchant Center setup, product feed optimisation, titles, GTIN, categories, and Shopping campaign structure for ROAS.
- Feed health + disapproval fixes
- Category & margin-based bidding
Local Lead Campaigns
Geo-targeting, call extensions, location extensions, landing pages built for “near me” intent, and lead quality filtering.
- Call tracking & lead scoring
- Landing page CRO improvements
Audience Ads
Expand reach using Microsoft Audience Network with interest signals, custom audiences, and conversion-based optimisation.
- Creative & message testing
- Cold + warm audience split
Remarketing
Bring back visitors who didn’t convert: product viewers, cart abandoners, lead-form drop-offs — and close them with better offers.
- Segmented audiences (7/14/30 days)
- Offer + CTA optimisation
Tracking + Analytics
UET tag, conversions, offline conversion imports (where possible), GA4 alignment, call/WhatsApp tracking, and clean reporting.
- Event mapping for ROI
- Lead quality & spam filtering
Want to show performance proof? Visit: SEO Results (case studies style), and for error handling improvements see: 404 Error Page.
Our PPC Process (Built for results)
This is the same process we use for predictable growth — research → build → track → optimise → scale.
1) Audit & Strategy
Keyword intent map, competitor scan, landing page review, and KPI setup (CPA/ROAS).
2) Build Campaigns
Ad groups, copy, extensions, negatives, locations, and device strategy.
3) Tracking Setup
UET + conversions, GA4 alignment, call/WhatsApp tracking & lead quality controls.
4) Optimise & Scale
Search terms, bids, quality, audiences, and landing page CRO to reduce CPA / raise ROAS.
Bing Ads for eCommerce: WooCommerce, Shopify, WordPress Stores
If you sell products online, Shopping campaigns + remarketing can be a game-changer — but only when feed + tracking is correct.
What we set up for eCommerce PPC
- Microsoft Merchant Center + store verification
- Product feed optimisation (titles, GTIN, images, categories)
- Shopping campaigns (priority structure + margin-based bidding)
- Dynamic remarketing (cart abandon + product viewers)
- Conversion tracking (purchase, add-to-cart, checkout, phone/WhatsApp)
Planning an eCommerce build? Visit: eCommerce Website Design & Development.
Common issues we fix (to improve ROAS)
- Tracking mismatch between ads platform and GA4 / store
- Feed disapprovals (GTIN, images, shipping policy)
- Poor product titles that don’t match search intent
- Weak landing page speed / mobile UX causing drop-offs
We combine PPC with SEO for compounding growth — explore: SEO Services.
Bing Ads / Microsoft Ads Pricing (INR + USD)
Clear, practical packages. Final quote depends on number of campaigns, products (for Shopping), regions, and tracking complexity.
Includes setup + optimisation + reporting. (Ad spend is separate.)
| Plan | Best For | Price (INR) | Price (USD) |
|---|---|---|---|
| Starter 1–2 campaigns |
Small businesses starting Microsoft Ads, lead generation, local targeting. | ₹9,999 / month | $199 / month |
| Growth 3–5 campaigns |
Scaling Search + Remarketing + better tracking, multi-location intent. | ₹19,999 / month | $399 / month |
| eCommerce Shopping + feed |
Merchant Center, feed optimisation, Shopping campaigns, ROAS focus. | ₹29,999 / month | $599 / month |
| Enterprise Custom |
High budgets, multiple regions, advanced reporting, CRO, and automation. | Custom | Custom |
Note: If you also need Local SEO / GMB growth, open: Local SEO Services and SEO Services in Delhi.
Free Tools (Use these with your PPC + SEO)
We also provide handy tools to speed up technical checks and content optimisation.
FAQs: Bing Ads (Microsoft Advertising) PPC Services
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