Paid media
ROAS & Contribution Calculator
Calculate return on ad spend and estimate the contribution left after advertising, variable margin and additional campaign costs.
PAID MEDIA / BUSINESS TOOLKIT
Marketing Performance Calculators.
Use six connected calculators for conversion rate, CTR, CPM, CPC, CPA and ROAS when planning marketing budgets and reporting results.
01 / YOUR WORKSPACE
Start with the details.
YOUR RESULT
Conversion rate
Enter your figures and calculate to see the result.
Read the result in context. These calculations do not predict SEO rankings, future traffic or guaranteed returns. Input definitions determine whether a comparison is useful.
02 / FROM CHECK TO ACTION
Understand the result.
Decide what comes next.
Each calculation uses your own spend, delivery or conversion figures. The displayed formula explains how the selected metric is calculated.
- 01
Choose the metric you want to calculate
- 02
Enter figures from the same period
- 03
Use the result to decide what to investigate next
A BUSINESS EXAMPLE
Put the insight to work.
Compare a CPC of 20 and a CPA of 500 with the value and quality of the customers acquired.
03 / USEFUL ANSWERS
A little context.
A better decision.
Know what the tool measures, what it leaves out and how the result connects to your business.
What does the marketing performance calculators do?
Use six connected calculators for conversion rate, CTR, CPM, CPC, CPA and ROAS when planning marketing budgets and reporting results.
How should I use the result?
Each calculation uses your own spend, delivery or conversion figures. The displayed formula explains how the selected metric is calculated.
What are the limits of this tool?
These calculations do not predict SEO rankings, future traffic or guaranteed returns. Input definitions determine whether a comparison is useful.
How can a business use this in practice?
Compare a CPC of 20 and a CPA of 500 with the value and quality of the customers acquired.
LET'S MAKE YOUR NEXT MOVE
Turn useful findings into
business progress.
Need help connecting the results to your website or campaigns? Tell us what you want to improve. We'll help you define a practical next step.